Improve your skills in addressing customers to increase profits. Just because you do not have a marketing degree does not mean you can't effectively market yourself.
Give freebies. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. Make sure your freebie includes your brand and this offers free advertising. Carefully choose promotional items that will help you to achieve this.
Make sure you offer people an incentive for signing up for your newsletter, such as a free report featuring valuable or exclusive information.... [...]